Family App Analytics Review
A twelve-working-day deep dive into your parenting or family app’s measurement plan—events, cohorts, and caregiver journeys—ending in a written brief you can hand to engineering.
Who it is for
Product and research teams shipping parenting and family apps—sleep logs, co-parent planners, reading companions, feeding trackers—who suspect their analytics tell a tidy story that does not match what caregivers describe in interviews.
Result you walk away with
A prioritised measurement brief: which events to keep, rename, or retire; how to define “active caregiver” when devices are shared; three annotated parent-journey narratives drawn from your real funnels; and a ninety-day recommendation list that engineering can schedule without another speculative dashboard rebuild.
Scope
Included
- Kickoff call (90 minutes) with product and one research or clinical advisor if available
- Document review of your current event taxonomy, consent copy, and last two quarter dashboards
- Two deep-dive working sessions (live or remote)
- Written brief (PDF) plus a one-hour readout
- Optional half-day workshop at our Johor Bahru studio for the local team
Excluded
- Implementation of tracking code or SDK changes
- Ongoing dashboard hosting or subscription tooling
- Legal advice on PDPA compliance (we flag risks; counsel decides)
Provider & process
Reviews are led by a Webbloomcore analyst paired with a parenting-domain reviewer. Timeline is typically twelve working days from kickoff to readout, assuming timely access to documentation.
- Day 1–2 — Kickoff, access checklist, glossary of caregiver terms you already use
- Day 3–7 — Silent review of funnels, push cadence, and cohort definitions
- Day 8–10 — Working sessions to pressure-test findings with your team
- Day 11–12 — Brief delivery and readout
Preparation
Please share (under NDA if needed): event dictionary, sample consent screens, anonymised funnel exports, and two caregiver interview notes if you have them. We do not require production database access.
Constraints
We take a limited number of concurrent reviews so the same pair stays with your engagement. Apps aimed at children under thirteen require an extra privacy checkpoint before we accept the brief.
Pricing basis
Starting at MYR 18,500 for a single-app review. Multi-app publishers and heavily localised products (Bahasa Malaysia + English + dialect audio) are quoted after the scoping call. See Fees for related workshops.
Next step
Request a measurement review and mention “Family App Analytics Review” in the form. We reply within two working days with availability.